Leads in. Clients out.

The AI operating studio for SMP businesses.Your whole front desk, automated.

Egbert qualifies every lead, runs your pipeline, collects photos and consent forms, then hands you a client who's ready to book.

In use by Apex Ink — Melbourne Scalp Studio — Sydney
9:41
Apex Ink Studio · Active
Intake
Treatment
Photos
Handoff
Today · 2:14 PM
E
Hey, I'm Egbert — Jordan's AI intake agent at Apex Ink. Quick questions, then straight to Jordan when you're ready.
E
First up — hairline treatment, or more thinning on top?
Hairline — temples mostly
E
Got it — hairline recreation at the temples. That's Jordan's bread and butter.
E
Message Egbert…
Lead qualifiedJordan hasn't seen a message yet
Mobile-first. Run your studio between clients
SMP-native. Built for your industry, not adapted from a generic CRM
DM tennis is over. Leads qualify themselves while you're in the chair
Live by tomorrow. No migration, no dev work required
The problem

80% of your inquiries will never book.

Someone sees your work on Instagram. Gets curious. Sends a DM. You spend 45 minutes explaining the process, the sessions, the healing, the cost. Then they mention they thought it was $200. Or that they've got a full horseshoe and need a shade job.

You can't filter them out without seeming rude. So you answer the same questions, over and over, to people who were never going to book.

Egbert takes that entire job off your plate.

45 min
Average time wasted per unqualified inquiry
80%
Of initial inquiries that never convert to a booking
📱 Actual DM. Every week.
"Hey I'm thinning out a little and looking at getting SMP done"
He's a full horseshoe. Needs a shade job. Will ghost after photos.
Built different

The complete replacement
for GoHighLevel.

If you're on GHL, you already know the feeling. Slow. Clunky. Built for marketing agencies and held together with Zapier. Most SMP artists use 20% of what they pay for and spend the rest of the time fighting it. Egbert replaces the whole thing. Already on GHL? We'll move you over in a day.

Built for SMP

GHL doesn't know what a horseshoe is. Egbert knows your treatments, your workflow, and your clients out of the box. Zero configuration.

Fast. Mobile-first.

You run your studio from your phone. Egbert loads instantly, works clean on every screen, and was designed for mobile from the start.

Zero workflow setup

GHL's automation builder is a maze of triggers, conditions, and wait steps. When something breaks, good luck finding it. Egbert's automations are pre-configured for SMP and run out of the box.

Move in a day

We migrate your contacts, pipeline, and history. Most studios switch over in a single session. The automations you spent weeks building in GHL? Already built in.

The operating studio

Your full studio,
automated.

Everything a studio manager would do. Without the salary.

01
AI Lead Agent

Every initial inquiry goes through Egbert first. It identifies the treatment type, asks the right questions, sends relevant content, and qualifies the lead before you ever see their name.

02
Photo & Consent Gate

Egbert requests photos, sends consent forms, chases reminders, and archives leads that go quiet. Nothing gets booked without photos and consent on file.

03
Full Client Pipeline

Every lead tracked from first message to rebooked client. Session history, treatment notes, before-and-after photos. One place instead of twelve apps.

04
Studio Automation

Pre-care docs, aftercare sequences, touch-up reminders at 12 months, review requests. All triggered at the right stage so nothing falls through.

operator.egbert.ai/dashboard
e
Good morning, Jordan
Apex Ink Studio
Search... ⌘K
12
Active leads
5
Conversations
3
This week
67%
Conversion
M
Marcus T. new
Hairline — temples mostly
2m
J
James L. qualified
Photos uploaded, ready for quote
18m
S
Sam K. photos in
Sent 3 photos in good lighting
1h
How it works

The agent,
at work.

While you're with a client, Egbert runs the entire intake. You only see leads when they're qualified, photos are in, and they're ready to book.

01

Lead sends a message. Egbert responds instantly, 24/7. Identifies treatment type and begins qualification. No input from you.

02

Egbert educates and filters. Sends the right content, asks the right questions, screens out time-wasters before you're anywhere near involved.

03

Photos and consent, collected. Automatically requested, reminded, and tracked. Leads that go quiet are archived. You touch nothing.

04

You get the handoff. An educated lead, photos attached, consent signed. Ready to sit in your chair.

I used to spend hours answering the same questions every week. Now I only talk to people who are ready to book. Egbert runs the whole intake before I even see a name.

K
Jordan
Apex Ink Studio · Melbourne · SMP Artist, 7+ years
From the blog
SMP Guide
Is scalp micropigmentation worth it? An honest breakdown
When SMP makes sense, when it doesn't, what the alternatives cost, and what most people actually experience.
Read article →
SMP Guide
What does scalp micropigmentation actually cost in 2026?
Price ranges across the US, UK, and Australia. What affects cost, how sessions work, and how SMP compares to a hair transplant.
Read article →
SMP Guide
SMP aftercare: what to do (and not do) after each session
Day-by-day aftercare guide. What to avoid in the first week, how to handle peeling, and long-term care that actually matters.
Read article →
SMP Guide
SMP before and after: what real results actually look like
What SMP results look like for different hair loss types. How to read before and after photos honestly.
Read article →
Early Access

Stop answering DMs. Start filling chairs.

We're onboarding SMP studios now. Early access spots are limited.

SMP businesses only for now. No spam. We'll reach out personally.